North Idaho Times

Latah County spent $6,528,602 on men's collegiate football teams in 2023, an increase of 15.4% over the previous year, according to the U.S. Department of Education.

This translates to roughly 28.2% of all spending for sports teams at the University of Idaho, the only institution in the county during the 2023 season.

The average sports expenses at Latah County have grown 53.9% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$6,528,602	28.2%
2022	$5,658,691	32.1%
2021	$4,430,258	30.4%
2020	$5,662,737	30.6%
2019	$5,515,778	29.4%